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Customer Preferences in Online Advertising-Part 2 of 3

(Fri Dec 23rd, 2005, by Karon Thackston)

In part one of this series, we discussed the fact that studies show information leads over entertainment. We discovered that Web site visitors are pri...

   
Example Articles

Customer Preferences in Online Advertising-Part 1 of 3

(Mon Jul 17th, 2006, by Karon Thackston)

Online consumers have given some very explicit information regarding their preferences when it comes to advertising. According to research conducted b...

   
Example Articles

Why Some Ads Fail Miserably While Other Succeed Wonderfully

(Wed Feb 15th, 2006, by David Garfinkel)

The voice on the other end of the phone was tense and impatient. It was a prospective client calling. After we introduced ourselves, he got right to t...