What is nominalization?
The great thing about verbs is that they are intesting. Verbs provide most of the life to your writing. Nouns, on the other hand, are rather stoic creatures. However, many writers attempt to make their writing seem more professional by changing their verbs into nouns. This is called "nominalization." Avoidance of nominalization will allow your sentences to be more direct, clearer, more graceful, and more powerful. (Yes, If you avoid nominalizing your verbs, your sentences will be...)