As an article marketing specialist, I do a lot of research reading other peoples articles. Recently I've seen a number of affiliate sales articles that I found a little disturbing. They suggested that you should seek out the affiliate products with the highest commission and recommend them to your customers. I retired after twenty-two years as a financial adviser and I can say this is absolutely WRONG!

Venders who recommend the highest commission products without regard to quality will sometimes prosper in the short term, but they will seldom survive in their business over the long-term. For that reason, you should always have your customers' best interests in mind when offering products.

Never recommend a product to someone based solely on the commission it pays. You should always recommend the BEST product to your customers. Regardless of whether it has a one dollar or one thousand dollar commission. Always recommend the best products to your customers. The reason for this is simple. I don't want to sell one product to my customer; I want them to come back to me time and again for all of their needs.

If you sell a product based on the commission alone, you could be selling crap. And you don't want to do that to your customers. This is not to say that all high commission items are of little value. Indeed, some are quite good. But the amount of commission should not be a factor in your decision to recommend it.

However, if you have two great affiliate products and one has a ten-dollar commission and the other has a hundred dollar commission, why not offer both of them to your customers. Or sell the one with the lower commission initially and try to up sell your customer the higher commission item after the sale. This sort of arrangement makes much more sense to me as a businessman.

My attitude has always been; "Take care of the customer and the commissions will take care of themselves." This approach has always served me well. Offer the best products that do the best job for your customers. If you follow that maxim, you will never have to concern yourself with how much money you make. Over the long-term, you will do extremely well.

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