When promoting our business we may use several different forms of advertising. Some prefer one over the other, whether it be classified ads or blogging. One of the choices that is becoming more popular is article writing. When you write an article there is an about the author section below it that includes your name, a blurb about you and a link to your business website or whichever you choose. This form of advertising is great for long term name recognition. Your articles will be on the internet for years to come, including that link to your business.