Should you use ppc advertising or natural search engine listings to make money on the internet?, it has been my experience that both work and both should be incorporated into your marketing efforts. First a couple of things on each marketing techniques PPC: * Google is constantly raising the minimum bid amount on keywords( this is the amount needed to get the keyword activated and start showing your ad) *.True you only pay when someone clicks on your ad, but this may be a competitor and you still pay for that click...not very targeted * If someone recommends a product on a website or email then a visitor will likely believe this more than a ppc advert that they see * Your daily click cost totals can add up quickly * Ppc advertising is probably the quickest way to generate traffic to your website or affiliate site.

Natural search engine listings: * You won't have to pay for clicks to your website or affiliate site * A greater learning curve, you will have to learn how to construct a website, properly structure your site and get it listed with the search engines * Will need to purchase a good website building software program...can cost up to $200.00 for one * Articles you have written for your website can also be submitted to article directories for even more exposure

I currently use both marketing techniques...each has their own advantages and disadvantages. Just starting out?, most newbie marketers start with ppc advertising, here you are instructed to set up a google adwords account, bid on both single and long tail keywords, construct a ad and then get it activated. But...you will need to be educated on ppc advertising before jumping in. There are thousands of affiliates now and competition is fierce, not to mention all the corporate giants using ppc for their advertising and they have rather deep pockets. However you can be successful with ppc advertising if you do your homework on keywords, proper ad structure and tracking your conversion rates. This is why it is very important to be educated on the actual techniques needed to be successful. You can either purchase a ppc program or research enzines, articles and the internet. There are Free tools available to you like, Wordtracker, Overture keyword tracker, Webmaster tool kit, and even Google has some incredible tools available, when you sign up for a adword account.

With natural advertising, you will need to set up a website, write quality content, pay for a domain name and hosting. My experience has been that this type of marketing does require more out of pocket expenses up front, but the rewards are more long term. Work you do today will bring you income for months and even years later. Natural search engine listings convert much better than ppc, as the clicks are more targeted, and you do not have to pay for that traffic...free clicks. As a webmaster you will have to learn how to get your site listed with search engines like, Google, MSN and Yahoo, and get your site listed in the top ranks, Your may choose a mini site which could be 1 to 2 pages in length where there's an article written on a subject and a link to your product or affiliate link. Them there is the more comprehensive website which works on the same principle of having articles written on various pages with affiliate links or your own products, bigger sites consist of hundreds of pages with lots of content. You will also hear terms like: SEO, site structure and long tail keywords just to mention a few. This form of advertising also requires you to have a basic understanding before launching your campaigns. Hope this helps.

To your Success,

Gerald Stidham

For more info on SEO click here http://scout02.gsnatch.hop.clickbank.net

For more on PPC advertising click here http://scout02.googlemp.hop.clickbank.net

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Top secrets on using PPC or natural search engine to market your websites