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Webmasters: How to reduce spam complaints

(Fri Sep 18th, 2009, by Robert Kilonzo)


When you use the leading email marketing software you should reduce your spam as much as possible. A spam e-mail can hinder your email marketing strategy and prevent the spread of your messages to millions of people world over. So it is good to learn, how to reduce e-mail spam complaints effectively and practically. Many internet service providers have a spam button which helps to block spam mails and prevent you from hurting your e-mails. The number of spam mail you receive is collected by the internet service provider and used for filtering the junk e-mail you receive.

To begin with, find out how many spam e-mails you are reported with the help of the internet service provider .This will help you to judge the amount of spam complaints your e-mail advertising efforts are receiving. Sometimes it can happen that the e-mail user has signed up initially, but later on forgot all about it and reported it as a spam .This is a situation where the user’s explanation for spam clashes with the legal classification of spam. So practicality and sensibility is required while learning how to reduce the e-mail spam complaints.

Check with an inactive user who has never clicked or opened the e-mail for a long time. Ask them to confirm by sending an e-mail and remove them from your mail list if possible. Try encoding the web address you openly place in public and there is a fantastic encoding tool which will enable the viewer to see the encoded message as your domain, while viewing through the web browser. The subscribers should firstly reply to one of your mails before they are added as contact in your list. These confirm opt-in method is one of the ways to know how to reduce the e-mail spam complaints.

It is always the quality that matters and not the quantity, so keep your e-mail list short ad crispy enough to handle. So learn how to reduce the number of e-mail spam complaints by keeping a short mail list of your good and accountable customers and you are sure it will always help.

Always try to include the name of your company in your subject line and by doing this you can decrease the chances of being marked as spam. This conveys professionalism and the customer are satisfied that it is not spam. Every time you send a mail use the same layout, fonts and colors as far as possible. This enables the customer to be familiar with your e-mails and instantly recognize the e-mail campaigns. As soon as you finish reading this article you will get a number of tips how to reduce the e-mail spam complaints. . Avoid sending mails using CC and do not send bulk mails. Due to this any unknown persons may also get your unwanted mail.

Numerous mailing services out there allow you to prefer to opt for closed e-mail networks. Some even ask about you before you can send a message and provide proof, and as a recipient you need not worry as they are from authentic sources. Always give complete details like the name of your company, registration number, clear address, contact phone and fax number and this is even a legal requirement in some European countries.

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