Disaster #15. Suffocated By The Traffic Jam

So what is the traffic jam? The traffic jam is when you get caught trying to do exactly the same as everyone else and compete for the same keywords and the same traffic using the same methods.

It ends up in a massive traffic jam because you're competing with far too many people, all trying to attract the same traffic. This applies not just to traffic, but also to your whole internet marketing approach.

If you jump on the bandwagon and try to do what everyone else is doing, you'll be splitting the effectiveness of your work. You need to spot the opportunities and the gaps that maybe nobody else is doing, or at least only a few people are doing.

If you follow the masses when it comes to your competitors, you run a real risk of actually dividing your profits. The only occasion when you should follow the masses is when you're actually approaching market. If you start to follow one specific traffic tactic, or go after one or two specific key phrases that everyone else is also trying to attract traffic for, you'll find your efforts and your results will be diluted because you'll be fighting it out with lots of other people all at the same time.

So don't get caught up in the traffic jam!

Disaster #16. Shot To Pieces In A Drive-By

I call this one the drive-by because it can get you shot down.

The drive-by is when you're running ads, pay per click ads on Google for example, and they get shot down by your competitors, leaving you dead because you weren't monitoring them.

This can apply not just to pay per click ads, but also your rankings in the search engines and other sources of traffic. Drive-by happens because you aren't keeping your awareness of what's happening in the market. You have to be aware of your competition at all time.

Now if you can't keep an eye on the competition, then you should at least keep an eye on what you're doing yourself. That's why, when it comes to pay per click ads, you need to track and test, but also measure what's happening on an ongoing basis.

Just because a series of ads or one campaign has been profitable for a week or a month or even six months doesn't mean that suddenly overnight it can't be taken out with a drive-by because you weren't paying attention.

So monitor what's happening. Don't just assume that the traffic methods you implemented will continue to work forever and ever. You need to make sure, testing your web stats and looking at other metrics to make sure they're still being effective and you haven't been subjected to a competitor drive-by.

About the Author

You can grab a a free 30-minute MP3 Audio "How To Get Traffic - Insider Secrets Revealed" and a free 40-page Ebook on how to get traffic just by going to http://www.michaelstrafficvideos.com