Disaster #14. Having A Speeding Ticket Slapped On You

The next method I'd like to talk to you about is the speeding ticket. I call this one the speeding ticket because it involves doing something far too quickly. If you add a lot of pages to your website too quickly, it can actually cause you to be dropped from the search engines.

Now this happens if people use spidering, crawling or scraping software. This software will actually go out and create pages for you, or you can get pieces of software that you just hit a button and it will create hundreds if not thousands of pages.

Now these pieces of software are a very appealing idea to some people and they use these products to crank out thousands of pages at a time. Now the idea in principle is not an altogether bad one, that of creating content.

But when you start creating content like this, not only is it often quite poor content and spammy, but also the temptation is to add it all to your website at the same time. As you know, the more content you have on your website, the more words you have on your website, the more chances you have of being found in the search engines.

Pretty much every different type of phrase you have on your site is a different chance and opportunity to turn up in the search engine rankings. So it stands to reason that if you have hundreds if not thousands of pages of content on your site, you can stand a better chance of being ranked than someone else who has a smaller amount of content.

"The danger here is that if you do add all these pages at the same time, or even if you only partially stagger it, the search engines recognize this and can penalize you."

This happened to me personally when I tried this technique, when I got lazy one time and was looking for the easy route. I tried one of these software solutions to add lots of pages of content to my site, and virtually overnight I was dropped from all indexes.

So whatever you do, make sure you don't do this. If you do use this type of software, you should really stagger the additional pages to your site over a period of time. There are versions of software that will actually drip free new content onto your site over a period of time, which means the search engines won't be alerted to you adding all this content.

At the end of the day, it comes down to what I like to call the natural approach.

Everything tends to mimic nature, and search engines will try and copy this as well. So if you're doing something that looks unnatural, like adding a lot of content instantly overnight, that looks unnatural to a search engine. It doesn't appear like natural growth. It's almost like cancer. It's appeared overnight. It's exploded far too quickly, and it will set flags for the search engines.

So avoid a speeding ticket and don't add masses of content to your site in very short periods of time.

About the Author

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