Disaster #13. Crashing Due To Satellite Navigation Failure

I refer to this when you set off in a direction for traffic but don't actually plan where you're supposed to be heading in the first place. You always have to remember what your ultimate objective is and what type of traffic best suits your needs. Don't just go down one road of getting traffic because you can. You should rather choose your route carefully in advance, based on where you want to end up.

It's quite easy to fall into the trap of thinking that just because something is easy to do that that's the only thing you should do, or indeed you should start with that method. The best thing to do when you're trying to get traffic is to plan it all in advance and work out not just how you want to get traffic and which ways you find easiest, but also the type of traffic that's going to produce, the quality of that traffic, how targeted that traffic is, and what you can actually do with the traffic when it comes to your website.

We're all focused on getting the numbers into the site, but if you don't think and spend time planning what you're going to do with those visitors once they arrive on your pages, you can spend and waste a lot of time and money getting the wrong traffic to your site.

So try and work the thing in reverse.

"Reverse engineer the process and actually decide where the ultimate goal is for people once they land on your site."

Are you trying to sell to them? Are you trying to get them in an opt-in list? Do you have different products that you wish to sell to them? Are you going to be selling to them on the back end?

All these things will actually dictate, and should dictate, which traffic methods you decide to use. Normally this will end up giving you a very structured plan of traffic that's going to come from multiple sources and help you to reach the objective that you set well in advance.

About the Author

You can grab a a free 30-minute MP3 Audio "How To Get Traffic - Insider Secrets Revealed" and a free 40-page Ebook on how to get traffic just by going to http://www.michaelstrafficvideos.com