/p>
Link exchanges can be quite a time consuming task when it comes
to search engine optimization. After spending time researching
potential link partners you must add their link to your site and
then send out an email asking for a reciprocal link sometimes to
never hear back. Although key link exchanges are still important
in search engine optimization there are ways to increase your
incoming links that prove to be more rewarding.
There are great ways to get people to link to you and the
overall idea you should remember is "Give and you shall
receive". Well what is it that I can give you may ask? Give away
free content! Offering free content does three important things.
First it says that you are a generous and knowledgeable
individual which everyone appreciates. Second, it allows people
to freely publish your content which spreads your name and site
link. The third important thing is that the longer your content
is circulating the more people will use it which means it keeps
on generating incoming links.
Articles are sometimes one of the easiest methods to get your
link out there. Write articles that are related to your web site
so that other webmasters with related sites can freely republish
them. Be sure to include a byline with your name, URL and email
address. Depending on where you distribute your articles you may
have to include the usage guidelines in which you should state
that the byline shouldn't be removed. A good length for articles
on the web is around four to eight hundred words so keep it
focused.
If writing isn't your strong point then offer something else
site owners can use. This includes free web templates, graphics,
photos, scripts etc. Whatever you decide to give away make sure
you make it clear that publishers of your work must give credit
to you by linking back to your site. And of course make sure you
own all rights to what you are distributing. Also, the higher
the quality of what you are giving away, the more likely people
will use it.
Another way to get incoming links is to contribute to online
forums. Simply put your URL in your signature which most forums
allow. Your URL will now show up every time you post. Don't
abuse this though because many forum moderators ban users who
frivolously post just to get their links up. Also, it is
important to note that most forums are dynamic which means that
the pages your posts are on aren't seen by search engines. Some
forum owners however are implementing methods to make their
forums more search engine friendly such as using mod_rewrite or
archiving old posts to static html pages in which case your
links will be credited to you.
You will find the time you spend on creating freely publishable
content will pay for itself ten fold and will be self rewarding
as well. Just remember, "Give and you shall receive". Publishers
and search engines will thank you for it.
About the author:
Jeff Hendrickson is a web designer who
runs the web design firm
26global.com. Copyright 2005 Jeffhendricksondesign.com
26global@gmail.com
Freely publish this article with copyright info intact.
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