If your business has an affiliate program, having an affiliate manager is vital. Why? Because the affiliate manager oversees the affiliate operations and is responsible for generating traffic to your website. And, as you know, more traffic means more sales.

What An Affiliate Manager Does:

The affiliate manager's job is to recruit new affiliates and manage the day-to-day matters of your program.

An affiliate manager has 3 major tasks:

(1)Recruiting new affiliates, (2)Motivating your affiliates to sell. (3)Running your affiliate operations. Below are examples of the things a good affiliate manager does:

* Come up with collateral materials * All communications with affiliates * Writes follow-up mailings * Monitors incentive programs * Clerical work (creating rebrandable files, etc.) * Distributes content * Produces blog content, even posts content * Whatever else you need for your affiliate program

How To Pay Your Affiliate Manager:

You can pay your affiliate manager a salary, by the hour, OR, even better would be to pay them a portion of the overall revenue she brings in. That way it costs you nothing if she doesn't make any sales for you, but if she desires a lot of money, she's going to have to create a lot of sales. Now that is incentive to do a good job!

How To Find An Affiliate Manager:

Probably the easiest way to get an affiliate manager is to post a public or private message in an affiliate forum. The people reading the forums are more likely to know what the position entails than if you ran an ad in your local newspaper. Besides, your affiliate manager does not have to reside in your home town; after all, this is an Internet field.

Another way is to read through your favorite affiliate program forum to find a person. Look for someone who appears to have experience and/or knowledge in the affiliate process and send them a private request.

Affiliate manager is a crucial position in your business if you want to make more revenue. Recruiting one will not only produce more business, but will allow you the time to come up with new things and products to help you grow. As Michael Gerber of E-Myth fame says, It'll give you time to "Work on your business, NOT in it". Sound advice.

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