The first and foremost step before looking for a hosting partner is to decide the domain name. While there has been ever increasing traffic for domain registration, Out of the box thinking and new domain extensions still offer thousands of excellent choices. When selecting a name it is important to consider the purpose of a domain name, which is to provide people an easy way to reach your web site. A good domain name has the following attributes:

Short – domain names which are short are popular amongst people. Reason being people don’t like to type long addresses. Apart from this short domain names are easy to remember

Clear - Clarity is important when selecting a domain name. The domain name chosen should be simple to spell, pronounce and write. Also, pay close attention to how your domain sounds and how effectively it can be communicated over the phone.

Meaningful - A short domain is nothing without meaning, frtjr345.com is only 8 characters long but would not be easy to enter or remember. Select a domain that relates to your site in a way that people will understand.

There is no specific answer to why one needs a domain name. But without a second thought having a domain name is essential because it is the identity of your website. People can reach to your website only when you have a domain name registered for your website.

Individuals sometimes like to have their own domain for vanity or notoriety reasons. Other times they have a family or genealogy Website and having a domain name for that site helps it to be found and remembered easier. If you are an up and coming author, artist, activist, volunteer or otherwise it would also give you a unique and memorable address with which to promote your causes.

In the business world, domain names are becoming as common as telephone and fax numbers. If your advertisements and business cards don't display a domain name, you run the risk of being completely passed over by customers that prefer to browse merchandise and services online.

As mentioned earlier a good domain name is vital for a business. If the name does not match your business name or slogan then it must be closely related to one or both. Your domain name must also be easy to remember so that customers do not have to work hard to find your site online. Other primary reasons for a business to register more than one domain names is to protect copyrights and trademarks, secure unique product names and increase their brand awareness with the public.