A lot of online business owners start with very little extra money . You have to do everything yourself -- the preparation of a product, the development of a marketing strategy, the actual building of a website to cater to your product's marketing needs. As your business expands over time, you will find that your simple "homemade" site might not be enough to cover everything, and you will have to take a day or two (which you don't have) away to simply dedicate that to the website expansion.