Minisites are as good as your store front (with your sales copy as your salesman in print) to sell more of your books and information products. That's why minisites are the most popular type of sites in the web. All you need to sell more of your books is a glorified sales letter minisites. The minisite where you have the image of your book cover with sales letter and a framing on the sides. Have a good headline to introduce your book as an attention-getting mechanism. Your minisite(s) may or may not have header panel.
By the way, you don't need complicated websites, bells, whistle, gingles, flash animations and other distracting child-plays. Search engines only index words very well and find it difficult indexing flash animations and complex graphics slows them down. Therefore, minisites are your best bet. Most authors find this out the hard way.
For instance Jim Edwards who wrote several ebooks and has sold thousands online dismantled a 40 page content site when he discovered this truth. He shrank his site to one focused and simple minisite and book sales jumped to 1000% over night. That's the amazing power of minisites. They make a lot of money in autopilot.
Therefore, using your own customized inexpensive, simple but powerful minisites to sell your ebooks, books or courses is the smart way to go. You can sell more of your books by setting up several minisites for your information product or product line.
What most writers who don't have their own tailor-made minisites do is to direct their prospects to Amazon.com or other online booksellers. The problem is that your book is listed with other titles and chances are that the customer may end up buying someone's book instead of yours. In sales, it is known that a confused mind hardly buys. Whenever you overwhelm the brain with too many choices, it shuts down. This may shut down your sales too, making you lose book sales.
You will run into three problems if you must design your own customized minisite to sell your book, ebook or resale right packages:
* You have to figure out how to design your own minisite by yourself. Usually you have to buy the softwares with steep learning curve and technical jargons. If you must setup and run sales page minisites on your own, you would have done it by now. Besides, mastering dreamweaver, and frontpage have steep learning curve you cannot navigate without help.
* Another alternative is to hire a freelance web designer to setup your minisite for you. Yes, many gurus advise you to go to: Rentacoder.com, Elance.com or Scritplance.com where you waste your time searching for a good web designer and place a bid to find one that fits. The cost for a good webdesigner is from $100 to $500 per minisite (multiple it by the number if you want several minisites) and you are not sure of what you are getting and nothing is guaranteed at the end of the day. This fly-by-night web designers don't care about your success once they are done with you. (in case you site falls apart, there is no technical support). Trust me it can happen and I have experienced it all. Before now, this minisite solution was what I recommended to authors and writers.
* The third alternative advise to authors and writers is to use minisite design templates to setup their book sales page minisites. Using generic templates is a sure way to lose respect because everybody and their dog is using the same thing and it is all over the net. Besides, good minisite templates cost you from $15 to $45 and the free ones are even worse with all kinds of advertising that may require clean-up. Other problems with using minisite templates are that they have limited use and flexibility.
The best, cost-effective, and innovative way is to use free softwares that still give you professional-looking minisites. And I will show you where to download the free softwares. No, it is not dreamweaver or frontpage. Those cost money like I said earlier. They don't require reading complicated technical manual and my minisite video CD-Rom will show you step-by-step what to do, how, why and where to get the free softwares to code your minisites. You can even design several minisites without restrictions. This will save you time, shorten your learning curve by 50% and save you money. Besides learning how to put up your own minisite is a skill that you need as a web business owner. Acquiring minisite design skill is like riding a bicycle; once you learn it, it lives with you forever.
Setting up and running your own minisites is not only necessary for your books or ebooks and information product, minisites are also good for squeeze pages for your newsletter, landing page for your affilliate links or Adwords advertising test pages. The use of minisites are multifaceted if you must make money online. Many article directories now have restrictions where they don't let you insert your Clickbank or other affiliate links on your author's resource box. Therefore, learning how to set up your own sales letter minisites is even more necessary now than before.
About the Author
Uzo onukwugha teache you how to sell more books with your own minisites. You can learn to setup, run and maintain your own minisites in as little as 48 hours. His minisite videos will walk you through the simple step by simple step process. No complicated jargon and everything is explained in clear concise manner. For more on information on minisite video tutorial to see his minisites
|
