Colour plays an important role in design, particularly in designing websites. numerous shops use a website as a sales tool and using the right colours can mean more sales, however picking incorrect colours can mean that fewer users and fewer sales.

Finding out how colour works is vital for all designers if they want to create a successful website. This is because different colours affect humans in miscellaneous ways, and can influence moods and emotions. because of this your choice of colour could make your users unhappy if you get it wrong.

Colour can also be used to guide users to a specific area of the page. For example, you may want a user to click the buy now button, which means that making it bold is extremely prominent.

Here is a guide to how diverse colours influence and affect humans:

Yellow could be linked with danger, hope, friendship and riches. used in moderation, it can be used to draw attention to sections of a webpage.

Green is a great colour to use to create a calm & relaxed website, it is associated with mother earth, envy, wealth and the organic.

Blue is linked with business, strength, water and harmony and the paler end of the blue spectrum might be used in designing web-sites to create a cool feel.

Green is associated with trees, money & envy. The calmest colour in the spectrum, its really popular with websites that are associated with nature.

The colour white is linked with clean and simple designs, which means that it is favoured by several design firms. It conjures up feelings of cleanliness, simplicity, honesty & innocence.

Evoking feelings of passion, sex, fire & aggression, red is a really charged colour. the brighter shades of red is bold, which means that it can be utilised to create awareness.

Evoking feelings of style, modernism, fashion and elegance, grey is routinely used on sites that deal with fashion, design and tech.

Purple is a cross between blue and red. it does have the highlights of red, but has more vibrant properties than blue. It conjures up images of royalty, religion and luxury. However, it's not a colour that is often used in designing for the world wide web.

Brown stands for confidence, reassurance, dirt & poverty. like green, it can be used to make a website feel calm and relaxed. it's truly popular with websites to do with nature.

Purple might be a truly rich colour & it is linked to religion as well as wealth & royalty. It doesn't is not as popular as other colours in designing for the internet however, if used effectively, it can give a website a sense of elegance.

Having knowledge of the psychology of colour can give web designers the upper hand when you're designing for a client. simply knowing which colours create which effects can drive a website to success. there's nothing worse than creating a website that looks great but doesn't connect with the user. using colour in a clever way to create feeling, contrast and balance can turn an average website into a successful one.