Imagine your self going to an important meeting in a tattered suit, messed out hair and incorrect information, what sort of image would you have. Do you think you would be successful? To answer the question------------ absolutely no way, you would not even be considered.
Your website is your representative on the Internet; it is the reflection of your image. A tattered, messy website with broken links, incorrect content, missing metadata is also not worth considering.
The sole reason for a web site is to advertise to the world in large about yourself or your company. Imagine what sort of advertisement such a messy and un-maintained site would do. Even the best developed website needs constant maintenance and up gradation to remain at the top of the search engines and keep users coming back.
Website Maintenance is composed of six areas.
Publishing- to keep content up-to-date.
Quality Assurance-to spot errors on a site.
Feedback Monitoring- communication with website visitors.
Performance Monitoring-to measure activity on a site.
Infrastructure Monitoring- to ensure a sound technical footing for a site.
Change Control- to manage ongoing technical or other changes in co-ordination.
Maintenance & Up gradation
Website Maintenance encompasses various actions needed to guarantee the operational integrity of a site.
This means regularly checking off
Broken links.
Missing content, e.g. images.
Missing page titles.
Spelling and grammar of content.
Missing metadata.
File sizes of pages to ensure they are not too large.
Browser compatibility.
Applications are functioning correctly, e.g. online forms.
Server Side Scripting or other languages function correctly.
legal and regulatory guidelines are being adhered to
Pages conform to your organization's Web-Accessibility standard.
You should also update your site when
- When your company has a value addition- like gotten a new accreditation, licensing or some sort of recognition.
- New products or services-launch of a new product or a new service should be included at once for sales generations.
- Completed a successful project. If you've just finished a project, include it on your website. Create an online portfolio, add a case study advertise it.
- Added to your client list- get a testimonial from each of your successful client projects. Updating your testimonials regularly will also show clients who have visited your site your strengths.
- Add an article-Writing article is a great way to keep your website Information current and to put more content on your site. Search engines choose content-rich sites, and visitors will keep coming back for new information.
- Press releases- post all press releases and other information you publish about your company to your website.
Changes in your business-Any change in the company status quo should be added to you website.
In conclusion
Just as you do not compromise with you're the maintenance of your business, you should not compromise with your web sites maintenance. A well maintained site brings in the ultimate big bucks.
About the Author
Vishal Verma is a Web Designer at BlueApple, a Web Design and Development Company with a well connected development infrastructure in India having a strong portfolio of global clients offering superior
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