Once you have your eBook written and checked and re-checked and checked again for grammar, spelling, punctuation, and that the links all work, you are ready to put it to work for you. Be absolutely certain that the links to your pages and especially to your sales page all are working links.
The object is to get your eBook to as many different places as possible. Some of your readers will help you to get it to different places and each place it goes it becomes a new salesman for you.
Post your eBook to as many of the eBook directories as you can. Many will let you post it for free or will let you post a link on their site to your eBook. To find these sites go to Google and type in "ebook directories". This is now your personal viral marketing system.
Once it gets going, you can't stop it.....not that you want to stop it.
It is certainly not a requirement but it is a good idea if you can create a cover for your eBook. Some sites offer free eBook cover templates. You just choose a pattern and then add the text. You can buy cover templates. There are even sites that will create a cover just for you and do it for free. Statistics prove that an eBook will be downloaded more when a nice cover is displayed. Search the internet for these sites.
The traditional book is here to stay. Advertising on paper is here to stay, as well. The marketing eBook as a viral salesman is here to stay, too. Don't discount the value or underestimate its worth to you and your online marketing. It can be one of your best marketing tools and it is free.
Use Your Viral eBook to Build Your List
Using your eBooks, e-reports and e-courses is a great way to build your list. You can use all these things as an "incentive" for joining your affiliate program as a "thank you" for visiting your web site or as a "bonus" when someone purchases a product or service from you.
A lot of e-Businesses use them but some are make two big mistakes when they do.
Mistake number 1: They upload these things to their web site and publish the download link without capturing a name or an email address. They are missing the point of using these things. The point is to build a list. You don't market to ghosts.
Instead of uploading your items to your server and just publishing the download link, be a little smarter. Set yourself up a mini-site where you can direct people to and for the price of their email addresses and names they can have the link sent to them.
Now you not only have a person to market to, you also know they are interested in your product or service. Presto! Your list just grew.
Mistake number 2: They just don't take the time to customize eBooks, etc with their own links inserted into them. The thing is....if you are giving away an eBook with someone else's links in it then all your marketing is paying off all right....for the person whose links are in the eBook. Why would you do that? You are working for them instead of helping yourself.
So do you want to be "they" or do you want to use eBooks a little smarter? Take the trouble and go to the expense of getting a customization license. It's worth it. If others don't...then they will be marketing for you. Search the Internet for "customization license".
About the Author
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by Naoki Shimizu, Internet Marketer
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