All the Internet marketing gurus see eye to eye - One of the major factors to successful Internet marketing is via writing and distributing articles.

Now that you realize you must harness the potential of Internet marketing using articles, you have to worry about writing articles to please three, incredibly unique readers with the same article.

Three audiences of article marketing The three audiences of article marketing and how to write great headlines for each:

1. Readers - In the end, these are the people who will come to the conclusion that they are curious about what you do enough to come pay your site a visit. You have got to write a headline that will pull in your readers to actually read your message in the first place. You need to pull the reader to read further into your article and actually listen to your message.

   80% of readers will read your headline, but only 20% will dig in to your article. How effectively your headline is written will decide the reader's next step.

   Readers can see your article headline on social networking hangouts like Digg, as links in an IM from their friend, and in their search engine results. If your headline does not make them want to read your article, you just won't get audience, even if you have the best message or service on the planet. You could deliver the cure for cancer, but with a poorly constructed headline no one will want to read about it.

2. Search Engines - Search engines think that the page title is the most valuable on-page indicator of the content of the page. Coming in second place is the use of the

   heading tag. When your article is published, publishers have a tendency to make either or both the title and H1 tag the same as your article title. Therefore, having words in your article title which are important to those searching for information increase your chances of showing up in search engine results.

   You need to have your keywords in the headline and as near the start as reasonable to still appease the other two audiences.

3. Publishers - One of the reasons article marketing is so effective is the viral mass-publication process. This is the big reason article marketing is so powerful. One well-written article can get published on thousands web pages across the world over the period of a only few weeks.

   These folks decide if your article ends up on their site, newsletter, blog, etc. They are a pesky combination of readers and Google and company. They like to know your article will bring in search engine traffic as well as please their readers. But, if they don't find your article because the poor headline doesn't come up in their Google results, or the headline fails to suck them in to read your article - you miss the boat.

   It's fairly safe to say that publishers can make or break an article's success and by pleasing the other two audiences you can get on their good side as well.

Writing Great Headlines for All Three This article's title was written exclusively to provide an example of meeting the needs these three audiences. As you can see, the first three words of the article headline are Yahoo fodder - they are a blending of two highly sought phrases, and those words are the very first in the headline.

The first words also tell you what you will learn when you read the article. The last part hypnotizes you and draws you further in. It promises a topic of interest that will provide what you're hoping to gain or learn about. It makes you ask yourself, "I wonder what lesson I can take away from this article..." and so you read on, just as you did.

Take this lesson with you and write good article headlines that get noticed, get published, and get traffic coming to your web site. Get out there, get writing, and cash in.

About the Author

Daiv Russell is a web marketing copywriter with Envision Software. Visit our site to learn how to apply the 4C formula for web marketing success.