In internet marketing the fundamental aim is to for-fill a need by way of a product or a service, and getting paid in the process. So therefore, it makes sense to find those lucrative niches where we can provide the service or the product that can alleviate and solve other people's problems We should aim to uncover those products and services that people are in need of and in some cases "desperate" for and these will then become our hot niches to concentrate our marketing efforts on One of the best ways to uncover niches is to perform a Google Search and type in the product or service your interested in and take a look at the services or products others are providing and paying major bucks to advertise. Of course, you can use the Google Sandbox to search for niches . Another way is to go to the Hot Products section of eBay where you can gather a lot more products and services advertised by others. The first simple and quick way to find profitable niches is to go to Amazon.com. Simply go to the home page and type in the term you are interested in the search box. For example, if you enter the term "weight loss", you can see there are many results. This will give you a good idea how diverse the market is and how hungry the buyers are... If there are many books selling well, this implies there are people buying... and the niche market can be profitable. The site About.com is also a good place for you to check out for the hottest niches. Many people refer to Wikipedia for news and information, making it an authoritative site that can help you discover profitable niches. It is also a good idea to study trends of products and services by making use of powerful tools such as - Google Trends. Here, you can plot the terms and keywords searched and study the trends in terms of charts, how and where demographically the terms and keywords are searched. I like many marketers use a keyword finder software that can make the work easier. Some marketers frown upon such things and question the accuracy of such software but I think it is down to personal preferences as to whether you use this software or not. At the end of the day it doesn't matter what approach you adopt, the success of your internet marketing business primarily hinges on the importance of meeting a desperate demand by the general public for a product or service. When we are able to supply that demand in a timely and smooth, professional manner at a reasonable or economic price, we are then well on our way to a measure of success in internet marketing, wouldn't you agree.