Viral marketing, if done correctly, can produce first-class results. These events can be in the form of website hits, subscribers to your ezine, expanded sales of your products and services or increase RSS feeds.
One of the best directions to do viral marketing is the production of viral e-books. This is not just an average e-book. These are e-books that can be freely distributed by someone to another person with added benefits to both parties.
How does it work with viral e-books?
Aside from having an interesting topic and a wealth of information, the main design of the viral e-book is containing links to the website and products you will be advertising. These links can be altered from one person to another by altering all links. These links still lead to your internet site but credit will also be given to the affiliate which is like a commission.
You can allow for re-branding rights of the e-book to its readers. That means the reader, who would also want to earn from the e-book by becoming an affiliate, can replace the links with his own affiliate code to earn commissions. With this bonus, he will surely pass the book to more and more people. That's where viral explosion begins.
To be able to maximize the purpose of creating the viral e-book, have an burst of traffic and have huge amount of subscribers, we must have the following elements in place.
1. Wide distribution - There are several ways on how you can provide your e-book. You can offer it for free or for a minimal price. If you allow re-branding, you can also charge for it and have options such as full customization or just part customization rights. Resale rights can also be offered for a certain fee.
Nonetheless, if a certain amount is tagged to your e-book, its spread will be restricted as not everyone is willing to spend money on these e-books. So to have the widest potential reach of your e-book, it is best to offer it for free. Anyways, what we are after is for the e-book to reach a vast number of possible customers and get the most commission from the connected affiliate links.
2. Quality affiliate links - To be able to maximize your e-book and give its full potential, it should have good and legitimate affiliate links. But how do you make the readers really click on those links?
If your e-book pelts the readers with lots of affiliate links instead of quality info, they will probably stop reading your book. Likewise, if the links lead to affiliate products which are completely not related to the e-book's topic, you will just lose a good number of possible customers.
The most benevolent way to include the affiliate links in your e-book is to make them appear as natural as the other assertions in your book. Try to merge them into the content in such a way that it is not conspicuous to the eyes of your readers. For example, when you want to readers to learn more about a certain issue talked about in your e-book, you can then refer the link as a source of additional information.
3. Maximum return for all parties involved. Since you want wide distribution of your e-book, you will provide it for free as well as the re-branding rights. But what will you benefit from it? Of course, just the fact that people will sign on as an affiliate for them to be able to rebrand the links with their own codes means that you will gain increasingly more subscribers to your list.
Having additional people who would want to re-brand the links means that more chances of your e-book getting dispersed to others because of the bonuses these people would benefit. And the additional people who will acquire your e-book, the more traffic you will get on your website.
It wouldn't really matter now if you are not pulling in money from the re-branding rights. What is more important is the expanded traffic and subscribers you will get which will sooner or later lead to more and more sales and success for your internet business.
About the Author
Blair Becker helps people promote understand how to promote their home base business, thru http://www.website-promotion-to-increase-traffic.com and lead generation techniques with http://www.leadsformlmprofits.info.
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