Just to recap - Parts 1 and 2 of this topic outlined
some of the so-called "secrets" of website traffic being offered
on-line and what you might expect for your money. If you missed
either of these parts you will still be able to view them by
clicking on the links appearing in the resource box at the end
of this, Part 3.
It would seem from all the comments and attention I have
received so far, that I have struck on a common complaint from
website owners. So much so, that I have decided to write Part 3,
which wasn't originally intended.
Yes, all website owners are looking for that magic formula which
will give them added traffic to their sites.
You have created a brilliant site, full of wonderful
information. You know people will just love it. However, there
is one major problem. Nobody knows that it exists. Sound
familiar? You are Michelangelo and you are confined to the
Sistine Chapel where there is not a web-cam in sight for you to
show your work to the world.
Enough joking around! This is meant to be serious.
You have already submitted to all the free search engines and
directories. You wait. Weeks pass and your site is still not
listed. You need traffic. You're desperate for traffic! So you
do what thousands of others do, you submit to the temptation of
all the clever marketeers who are out there waiting for people
just like you (and me).
"Welcome to my parlor said the spider to the fly..." (er, sorry
to inform you but you are the six-legged one here)
Have you noticed a few things about the "professors" of website
traffic techniques? They all huddle together. They all refer to
one another. They are all "cyber-friends." And, why shouldn't
they be?
They are using one of the best marketing techniques since the
day dot! Word of mouth, or in this case, word of click. They are
in the business of referral. What better way to generate leads?
It's a nice cosy little arrangement.
Marketer A promotes marketer B who promotes C who promotes D who
promotes A. Hey presto! What do we have? We have a marketing
web-ring of referring "experts" and "gurus." If you stumble into
this web-ring you might just find yourself wanting to buy all
those seemingly fabulous and heavily cross-referred products
they offer. A, B, C and D all win. But what about you? I'm
reckoning that four "information" products at an average price
of US$39.95 each will set you back a cool US$159.80. Then of
course, you will be bombarded with all manner of emails
encouraging you to buy the latest "cutting edge" techniques as
word goes out (via email) that you are hungry for information.
Get yourself ready for a SPAM attack!
Here's a hint - when you get those ezines full of junk and forty
lines of boring advertising links, simply go to your email
settings and do the following. Highlight the line containing the
offending email, go to the toolbar at the top of your screen,
open up "Message" then come down and highlight "Block Sender."
This will divert the unwanted junk email to your "Deleted Items"
list. When the list fills up you can then simply highlight the
very top and bottom emails and everything in between by holding
down the "Shift" key. Once they are all selected you can send
them all to the rubbish tip by clicking "Delete".
Of course, you can always ask for the SPAM not to be sent but
all that tends to do is alert the sender to the fact that you
are a real live person on the other end. This can then become a
signal for them to up the ante on you even more. Sometimes it is
best just not to acknowledge certain emails. This is
particularly true for all those annoying pornography sites that
seem to specialize in this type of acknowledgement game. It's
your choice.
So, you now have four or more "special reports" which you hope
will reveal all the secrets of increasing web-traffic. Here's a
sample:
A - "How I Generated 1000's of Hits Per Day Using This Little
Known Trick."
B - "The Amazing Web Traffic Secrets I Literally Stumbled Across
While Playing Golf."
C - "The Guaranteed no-BS Way to Getting 100,000 Hits in Just
Three Months."
D - "How I, Homer Zantuck, a Dumb High School Drop-out Fooled
the Search Engines."
(Side note: Those titles are fictitious but if any budding new
"gurus" would like to use them - please, be my guest!)
Sure, they might all contain a little snippet of
information that you might find useful. But is the $29.95
or $39.97 or $47.77 price tag worth it? My experience says no.
What you usually get are a few sheets of paper, often only one
or two surrounded by hype and testimonials about what a marvel
the author is. That is the "report."
You should be wary of testimonials. All websites use them, mine
included. However, if you are basing all your hopes on what
"Fred Jones from Albuquerque" or "Doreen P of East Norway"
allegedly said then you should think again. Many testimonials
are fictitious. The only truly credible testimonials are those
which carry a "live" email or website address and even then such
a person may be an "affiliate" (see Part 2). So, perform your
own due diligence before you buy. If you do you will certainly
save money.
I have a bit more to say yet on other web traffic promises and
scams. However, if I include them here it will make this article
unreasonably long. Therefore, stay tuned for Part 4 where I will
reveal my experiences with those schemes which promise a deluge
of traffic from banner advertising on "start up pages." They are
a real doozy, so make sure you have a read.
Parts 1, 2 and 3 of this topic are covered by copyright.
However, all three parts may be freely used providing there are
no changes whatsoever to the content and the following resource
box remains intact.
PS: If you think this information might help a friend from
falling prey to these dubious practices you can send them a copy
of this article (or any related parts) or direct them to the
website URL above. Let's get the word out and put a stop to
this.
About the author:
About the author: Gary Simpson is the author of eight
books covering a diverse range of subjects such as self esteem,
affirmations, self defense, finance and much more. His articles
appear all over the web. Gary's email address is budo@iinet.net.au. Click
here to go to his Motivation & Self Esteem
for Success website.
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