"How Your Customers Find You!"

(Wed May 3rd, 2006, by A.T.Rendon)

The movie, "Field of Dreams", starring Kevin Costner and James Earl Jones, made this line famous: "If you build it, they will come." That idea worked great in the movies but it is a whole different ballpark when it comes to a web site or an email cam...

Using Ad Tracking Tools

(Mon May 1st, 2006, by Pamela Heywood)

You HAVE to know how well your ads are doing. You cannot just cast thousands of them into the wind and HOPE that maybe you will get the odd result. You must know where is good for your offer, which ads pull best, etc. You need to test and test some m...

SENSIBLE WAYS OF AVOIDING CAR ACCIDENTS

(Sat Apr 29th, 2006, by Jinky C. Mesias)

Most car accidents are caused by impulsive teenage drivers who treat the road as their own race tracks. The simple logical reason for this is that teenagers have lesser driving experience and therefore are most likely to commit traffic violations wh...

SEO 101 - the basics of how to get to the top of the search

(Fri Apr 28th, 2006, by Rob Rawson)

By Rob Rawson Search Engine Optimization (commonly referred to as SEO) is one of the best waysto get traffic to your site. The best thing about SEO is that the traffic you get is free! If you manage to get top ten listings in a major search engine li...

Testing and Tracking Your Online Marketing Efforts

(Thu Apr 27th, 2006, by Marty Foley)

Most advertisers and marketers, because they don't test and track the response of various marketing activities, are flying blindly, with little or no idea of what’s working - and what isn’t. Proper testing and tracking can give you the most accurate...

SEO Stoopid!

(Fri Apr 21st, 2006, by Bill Kruse)

Why am I SEO Stoopid? I'm SEO Stoopid because I didn't properly take notice of what my stats could have told me. If I would have done, I would have noticed something sooner and factoring that something into my response would very probably have saved ...

Using ClickTracks

(Tue Apr 11th, 2006, by Philippa Gamse, CMC)

Part 1: Getting Started If you're just getting started with ClickTracks, you'll find it's a very versatile tool. It presents information by overlaying it on your actual Web pages. It also allows you to create reports "on the fly" so that you can look...

The Secret To Analyzing Site Traffic

(Mon Apr 10th, 2006, by Halstatt Pires)

Server Stats – Analyzing Traffic To Your Site Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of t...

10 Cool Ways To Attract People To Your Web Site

(Sun Apr 2nd, 2006, by Daniel Cassidy)

1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe. 2. Provide you...

THE HITS THAT MATTER MOST

(Sat Apr 1st, 2006, by Bob McElwain)

So you know what hits mean. Unique hits or user sessions, I mean. And you know what CR means. Right? If so, you're in great shape, for many people don't. They think they do. But they've got it wrong. You see a single hit is invaluable. It may have c...