In response to the growing threat from spam, new legislation was enacted in 2003. it was called: Controlling the Assault of Non Solicited Pornography and Marketing Act (CAN-SPAM act). This act created some requirements for all companies who are sending bulk commercial email, as well as those companies whose products are offered for sale in the spam emails. It also instituted penalties for violators, as well as giving the client or consumer the right and the means to request that the mailers cease the spam efforts.