Recently, the NFC cell phone industry has some new change and progress. The frequent movements of the manufacturers indicate a new gestation process; therefore, the practitioners pay attention to this industry again. The report of Forrester shows that shipment of NFC cell phone will reach 40 million sets to 50 million sets in the year of 2011. Experts maintain that the Chinese market will start obviously in the aspect of NFC cell phone market. There will be various kinds of cell phone on the market at that time. More than half of the smart phone will have this function in the second half of 2012.

The NFC application can be divided into two types, one is the safe application, and the other is unsafe application. Safe application mainly includes the bankcard, park card, campus card, access control system, corporate card and so on. It is implemented by the simulation mode of NFC. Point-to-point information transformation, reading and writing tag are the typical unsafe application. This application will implement more inventive things by connecting with mobile internet, location based services and social network. Ciaran Fisher maintains that these two applications will have the good prospect and actual challenges in the future. Take the Alipay for instance, it is related to many manufacturers in the industrial chain, such as cell phone manufacturers, mobile operators, bus corporation, bank, union pay and so on. All these make the commercial mode complicated; meanwhile, they have limited the fast development. When it comes to the unsafe application, the cultivation of users' habit and the popularization of NFC cell phone are two challenges.

However, developing NFC needs the huge investment on the contactless infrastructure. The interests of all the parties should be balanced when popularizing this technology. Only when large number of contactless card, card reader and terminal are emerging in China can the NFC application develop. For the large scale NFC cell phone business, Ciaran Fisher points out that there are two keys: one is the popularization of NFC phone, and the other is the application. He never worries about the hidden danger in the process of data transmission, because the environment of safe application is very mature now. The NFC market has a new large-scale bud, showing the different dynamism and extensiveness. From the aspect of terminal, Nokia, Samsung and the other cell phone manufacturers will release the related products. We believe that the applications will be plentiful quickly in the future. The related integrated circuit is ZWS75AF15http://www.seekic.com/icdata/ZWS75AF15.html">ZWS75AF15.

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Lixiaona is the freelance writer for e-commerce website in the integrated circuit. SeekIc.comhttp://www.seekic.com/">SeekIc.com offers the buyers around the world to find quality supplier of electrical components globally. We try our best to aggregate leads in the integrated circuit business world, and let these leads benefit the entire business person.