While most authors judge their success by book sales, Mark Kuta, author of Think Like a CEO has another figure in mind. One hundred million. Dollars. Kuta is confident that his entry into the business book market can increase the sales revenues that salespeople are responsible for delivering.

"The methodology that is outlined in the book, called the Wall Street Selling Methodology TM has been proven in various industries," according to Kuta. "If you can quantify your prospects Profit Strategies, and then align your value proposition to it, the senior executive you are selling to will realize that your product holds the key to his success."

Justin Doster, an executive with IBM agrees with Kuta's assessment.

"How many times have you heard that to sell to the CEO you have to become a "trusted advisor?" Think Like a CEO gives you the roadmap to become that trusted advisor," says Doster.

Kuta plans on tracking his objective by asking his readers to send emails detailing how Think Like a CEO has driven sales. "I want to get the results straight from the salesperson himself, and I will only add to the $100 million objective when they give me specifics numbers," adds Kuta. In fact, Kuta is off to a pretty good start already based on some emails his early reviewers sent in. He has even set up a URL to track this success. The link is http://www.thinklikeaceo.com/Challenge.htm.

"One of my reviewers closed $3 million in business by utilizing the tools the book outlines," said Kuta. "He is in the consulting business, and was able to close an engagement after being shut out for over a year with the company."

Asked if the book is only for "big ticket" items, Kuta quickly tells about another email he received, from one of his copyrighters.

"I employed a copyrighter whose main job was selling advertising for a neighborhood paper, and out of the blue, he sent me an email telling me that the work he did reading my book, resulted in him closing an $800 advertising sale.," explains Kuta. "He was very proud of the fact he was able to 'think like the small business owner' he was selling to."

And the concepts in the book are not only for senior level executives. "We sell to technical managers, yet Think Like a CEO taught our sales teams to sell more strategically to everyone in our prospect's organization," says Doug Taylor, Founder and COO, Webmetrics.

Buy a copy of Think Like a CEO, and then email the author, Mark Kuta, once the concepts drive sales. Based on what business leaders around the world are saying, you will.

About the Author

Robert Baer works for Belveder Press. www.belvederepress.com