The Value of "Stop and Look"

(Wed Mar 28th, 2007, by Ron Maier)

Have you ever noticed those huge inflatable Godzilla figures on top of used car lots? It may seem silly, but whoever has ordered the inflatable Godzilla is putting a large amount of faith in a particular marketing strategy. This strategy suggests th...

Grow Your Business Sincerely

(Wed Mar 28th, 2007, by Diane Helbig)

Have you ever heard the saying "I don't care how much you know until I know how much you care"? The key to growing your business is genuinely caring about others. People see through someone who's transparent. Think about it - haven't you met people w...

Target Marketing Secrets to Increase Your Income!

(Wed Mar 28th, 2007, by Jim Klein)

Target marketing is one of the keys to a successful sales marketing program and an important part of your sales training. Starting your marketing efforts without first identifying your target market is like trying to hit a target with a bow and arrow...

5 Minute Guide to Sales Force Automation

(Wed Mar 28th, 2007, by Natalie Aranda)

In today's technology driven environment, many businesses have decided to use sales force automation to allow faster and more efficient production and better customer satisfaction. This technique is actually the use of software in order to automate t...

Make Your First Impression Your Best Impression

(Wed Mar 28th, 2007, by COLLEEN FRANCIS)

In my line of work, I tend to hear a lot of opening statements. Some I listen to during training or coaching sessions with clients. Others come from unsuspecting sales people who call me at work or at home to sell me something. Sadly, the vast majori...

How to create and deliver truly effective customer presentations!

(Thu Mar 22nd, 2007, by Peter Lawless)

What is a truly effective sales presentation? I would define it as one that generates a call to action that eventually leads to a sale. Is there an underlying theme, across all products and their respective target audiences, on how to deliver this pr...

Double your Income in 2 years

(Thu Mar 22nd, 2007, by Peter Lawless)

If you are a business owner or sales person, this article will appeal to you. You both earn your income from selling, so I guess you want to earn a few bucks more! What is it that sees two equally qualified people going into similar sales calls, with...

Why Cold Calling does NOT work, using traditional methods

(Thu Mar 22nd, 2007, by Peter Lawless)

So what is the secret to highly successful cold calling? Why is it that some people always seem to get the appointment? Do they use some new fangled tricks that you can only learn at hugely expensive telesales training courses? If you want to find a ...

7 + 1 Criteria, business owners should use, when selecting Sales & Marketing Consultant

(Thu Mar 22nd, 2007, by Peter Lawless)

What makes you different? How do I know I will get value from your services? Why should I use your services, as opposed to someone else? These are questions that I get constantly. I am sure that in your business you get equivalent questions. This art...

Mars and Venus - Part V: Buyers and Sellers Want to Close the Sale for Different Reasons

(Thu Mar 22nd, 2007, by Peter Lawless)

Do you remember that last significant sale you made? Do you remember the buzz you felt from the exhilaration of closing? So what did your buyer feel at that stage? Do you know precisely why they felt the way they did? If you can not tell me for certa...