What will your potential visitor enter into a search engine to find your
site? If you can find these magic keywords, phrases real people will use,
then optimize your pages for them, you will have taken a key step toward
generating hits. If you use the wrong words, you will waste a good deal
of effort and achieve next to nothing.
A guy has been working with an ex-IRS agent who can be of significant help
to those with tax problems. But he has decided to search for clients only
in the area in which he lives, the Santa Clarita Valley in Southern California.
It is a snap to get a #1 position on most search engines with such phrases
as Santa Clarita Tax Expert, Santa Clarita Tax Solutions, and so forth.
And he did so. But he is not getting any hits.
The problem is in two parts. Many people who live in the Santa Clarita Valley
do not know that they do. Even those who do tend to feel they live in Los
Angeles. Secondly, many do not know how to spell Santa Clarita. So his first
place position is meaningless, unless he turns to advertising in locally
circulated newspapers, magazines, and newsletters. This can cost bucks,
and he could have done this without the effort it took to build his site.
Discovering what potential visitors might enter to find your site is a challenging
problem, one often overlooked in advice regards position on search engines.
One way to begin is to list a few words you feel will work, go to your favorite
search engine, enter them, and see what comes up. Any phrase that generates
a lot of unconnected listings is not likely a good candidate.
When you find something that ranks your competitors high in the list, check
out the sites. Once the page has fully loaded, take the option in your browser
to view the page source code. Find the keyword meta statement near the top
of the page, and check those listed. Add as appropriate to your list. Also
check the page content to see which keywords are sprinkled throughout it.
These may be the most important ones. In particular, see how the keyword
you used to get this page is handled. You may find clues as to how best
to use it on your page.
What's Next?
Assuming that you have found what potential visitors will enter when they
want a product or service such as yours. But you do not *know* these are
the phrases real people will use. You do not know you have the magic keywords.
We have a suggestion. It is not a guaranteed solution, but we have used
it successfully. It goes like this.
We write a good description of the product or service we want to sell, maybe
half a page. We describe what it is, what it does, and how one will benefit
from it. We write much as we would when producing an ad. However, we do
all possible to *avoid* the keywords we feel will be used.
Next we pester everyone we know, asking what they might enter to find this
product. And we give it time; not everyone is as interested in our problem
as we are.
When we have collected replies, we go back and pester these same people
with a list ranked with the most common suggestions up top, including phrases
we found that were not mentioned. We ask them to pick four or five they
feel are best.
We have found some really neat keywords in this way, phrases we would never
have discovered on our own. We hope you can make it work for you.
We sense this is an aspect of search engine positioning often overlooked.
It is easy for us to pick a phrase related to your business and get you
top position on at least some search engines. It is meaningless, though,
unless people actually enter that phrase.
To read other interesting articles go to: http://www.harvestmoney.ws
About the Author
http://www.harvestmoney.ws
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