Although none of the search engines openly admit it, all of them count popularity very heavily...and they determine popularity by tracking the keyword that was searched for,and then the link that was clicked on per those search results. The advantage to having automated software is that it will allow you to load a list of keywords, and then the software will do a search in multiple search engines and will associate those keywords with your domain name...this tells the various search engines that "people" are looking for that keyword in connection with your domain, and this is what causes you to get listed under those keywords. Another advantage of Automated software is that you can set an unlimited number of campaigns to run. This means if you have 1 or 1000 domains that you want to get "popular", you simply setup the campaign and run it...just one, just few, or all of them. YOU ARE IN COMPLETE CONTROL--YOU ARE NOT LIMITED IN ANY WAY. You have a complete "Set It and Forget situation. Best of all...no one gets offended. No one to complain or get mad...the software works directly on the search engines, so there is now "person" to have to deal with, no comments to have to make, basically, no problems. Its important that you get into certain search engines, but not all important to get into others. Automated software gives you the ability to pick-n-choose which engines you want to target...nail them all, or just select the ones you are really interested in! When it comes to marketing your website or url's, or and product. "Automate"