The world wide web is composed of Links. There would be no web if there were no  links.

Although there have been several new developments on the use of the web for communication, the salient fact is that all website traffic still runs on links.

Recently developed Traffic generation strategies appear to be neglecting the importance of the simple concept.
The  Concept of Page Rank as developed by the Google founders, simply shows that the more popular web pages have a higher number of incoming links.

This should remain the most important aspect of any Traffic Generation strategy.
The first and foremost component of any webmaster's arsenal should always be an effective Link exchanging campaign.

Manual exchanging of Links can be a time consuming and tedious process.
Searching and contacting webmasters, who may not have the time to respond, or when they do respond after delayed  periods, the information may not be received or may be incorrect.
After corresponding, you also need to verify that links have been placed.

Your Site may be fully optimised with richest possible relevant content, hoping that the Search engines do recognize this, but without incoming links you may still be isolated.

An effective Link exchange campaign shoud also include the option of creating one way back links as these have shown to be effective in generating traffic and may be preferred by the search engines
.
Another overlooked benefit of link exchanging in includes the networking , factor as  working relationships with other webmasters can be developed.

An automated Link exchange process, has now become an indispensible tool in the arsenal of all webmasters.

The importance of inbound links and link popularity
An automated Link Exchange process should include multiple considerations.
While emphasis has been placed on the number of incoming links, its is also important to remember the quality of these links are also a vital ingredient.
In coming links should come from related sites, that are also recognised by the search engines.
The link should contain related keywords in the anchor text.

High link popularity  translates to more visitors and  consequently more sales.

Your automated link exchange service should simplify the task of finding Link exchange partners. Those partner sites mean more targeted and free visitors  and  greatly increased  link popularity, resulting in much better search engine rankings for your site.

You'll be less dependent on search engine traffic which may be more difficult to generate.
There may be no better way to generate free targeted traffic to your site than Link exchange

The website http://www.econsumersearch.com/Linkex.html
provides comprehensive service for generating free website traffic thru Link exchanges.
An added benefit is that this program now pays for referrals, utimately generating a substsntial revenue source.

About the Author

Dale Davidson has been on-line offering website services for several years. Driving force behind on-line ventures as the web rapidily tranforms from infancy to being indispensible. can be reached at website for more info http://www.eConsumersearch.com/linkex.html