Google, like other search engines, uses automated software to read, analyze, compare, and rank your web pages. So you need to know what elements and factors Google cares about, and how important these factors are in relation to each other. Google uses automated software that looks at code and text, not human beings. This means the visual elements of your website that may matter to you - like layout, color, animation, Flash, and other graphics, are ignored by Google. A ranking on a search engine is a web page's listing and relative placement on a results page (known as a SERP) for a certain search query. As an example, if you type "web agency novara" into the search box at Google, you will get those listings displayed (10 listings per page by default) that Google deems most relevant to the search phrase web agency novara, sorted in order of relative importance. The most relevant and most important web pages are listed in descending order.Other example with : realizzazione siti novara . For Google, page relevancy is dependent on how well a web page "matches" a specific word search. Page importance on the other hand is dependent on the quality and quantity of links that point to your web page from other websites.