Selling a home "By Owner" is just as much about how you present YOURSELF both in word and deed as it is about how your house is presented. Many homeowners believe to maximize their home sale profit they should sell it themselves. A recent survey revealed that approximately 30 percent of homeowners intend to sell their home without a real estate agent. The biggest barrier to selling a home by owner is often the fear of legal contract documents, real estate contracts can be a scary issue for most home buyers and sellers. One of the keys to selling is to have all the necessary information about the buying process including financing availible to prospective buyers. Nearly every residential real estate transaction now uses preprinted forms or you can retain a real estate attorney for a lot less than a realtor commission. Doesn't it just make sense that the better you understand the people who will be possibly interested in your house as to how they shop for a house, how they think about the home buying process, their fears and concerns about home buying in general as well as home buying from a "By Owner" seller that you will be better prepared to market your house to them. Another challenge of selling a home by owner is screening unqualified prospects who thing they can low ball you since your saving money on the real estate commission. One of the downsides to selling a home "by owner" is the potential to miss qualified buyers who are working directly with area real estate agents. Most real estate agents show their qualified buyers only properties listed on the MLS since the commission agreements are already negotiated up front and the agent is "guaranteed" a commission.