I've always been fascinated by "anti-marketing", and how powerful its effect can be if done properly, so when I stumbled upon The Rich Pom website, I was immediately intrigued.

I'll admit, I'm one of those people who *never* reads a salesletter or a website like this when I am considering buying something (I do read them when researching techniques, but that's another story), but from the moment I read The Rich Pom's headline, I couldn't keep from reading the entire thing. In the back of my brain, I was telling myself that I was only reading it from a research perspective to find out if this method of marketing works. I had no intention of actually purchasing the book. However, by the time I was halfway through the website, I absolutely HAD to buy the ebook. Even if it was just the same rehashed old stuff, this rich pom deserved my money just for the education (and entertainment!) I got from therichpom.com. My point here is that anti-marketing works very well if done right, and The Rich Pom has done it extremely right. Like he says, if you don't like it, leave!

However, after reading the book, I'm pleasantly suprised! The Rich Pom does indeed contain information that WILL assist you in making more money online...

His writing style is easy to follow, and perfectly understandable if you've been around the internet for a short time and it is useful if you are a complete newbie. This 'Rich Pom' tells you pretty much everything you need to know about starting your own online business.

I am not going to rave on about it because that is not what this article is about. Anti-marketing, reverse marketing if you will is clever and the rich pom website has done it well. His product as well gets a big thumbs up if you are interested in making money online.

About the Author

Philip is an Internet Marketeer who studies sales websites. Aged 57, he currently lives in Sydney.