Characterized by its luxuriously soft fibres, Cashmere has long been considered one of the most timeless and quintessential of fashion staples. An all-season must-have and a great long-term investment, cashmere will almost certainly never go out of fashion. Its silky soft natural fibres ensure it hangs better, lasts longer and is undoubtedly the lightest and most breathable article of clothing one could ever own. From pashmina shawls, scarves, gloves, tank-tops and v-neck sweaters, to tie-front ballet tops, wrap cardigans, camisoles, and even dresses and tights, cashmere makes for a tasteful, elegant and effortlessly chic addition to any outfit for women, men, babies and children.

Made from the fine soft down coat of the Kashmir goat (whose natural habitat is the high plateaux of Asia – which is why its coat is naturally so warm), cashmere first attracted the attention of Europeans in the early 1800s. Having been woven into shawls and worn in India for years (shawls made of coarser cashmere 'guard hair' were more common while those made of finer quality hair were rarer and generally reserved for noble men and women), travellers, explorers and military personnel began to appreciate its beauty and warmth, bringing it back to Europe as presents for loved ones. Once in Europe cashmere fast became the preserve of noble women – its coveted status assured because of its high value.

The value of cashmere wool tends to vary depending on which part of the Kashmir goat the fur came from. The highest quality cashmere tends to come from the goat’s throat and underbelly and, as a result, garners the highest price. The goat’s legs and back produce fibres of a lesser quality, which (although still of high worth) gain a lower price value.

Pure Collection is a specialist cashmere mail-order and online company that offers the finest selection of high quality cashmere products, from classic and timeless pieces such as v-neck jumpers, pashminas and scarves and gloves to stylish, in vogue items for special occasions. Pure Collection’s range also includes baby, children’s and menswear, so whether it’s a gift for a newborn, an accessory for a special outfit or a wardrobe essential, Pure Collection has something for everyone. Because Pure Collection cashmere is of the highest quality and 100% pure it will undoubtedly last for years, providing a much-treasured keepsake and the ultimate in luxury.

www.purecollection.com