I never really liked the word "failure". The word "failure".. plain and simple denotes failure. There is nothing that sounds nice about the word "failure". It is not an attractive word and when we hear it, there is not much we can say to refute its' implications. It is said that 95 percent of online internet businesses will fail. Ironically, I had heard this statistic after I purchased both of my home based businesses. It did not give me a very hopeful feeling to say the least, and I actually questioned what I had actually gotten myself into. I always wondered if these statistics were cited to sell programs and products. Negative advertising does work, because people are actually driven by fear. These statistics can also be a catalyst for the online internet newbie to give up prematurely before actually giving his or her program a chance to be successful. Does "giving up" imply failure or does "giving up" have its' own meaning unto itself. "Giving up" is definitely related to failure in every sense of the word. I myself, however, would like to change the statistic above to this. " A large percentage of the 95 percent online internet marketing failure rate is a result of "giving up" prematurely, before giving their program a chance to work". I truly believe that many of us would not give up so fast if we had program sponsors that actually tried to help us get started after they took are money with their "sincere" sales pitch. I have not had the greatest experience myself in this area myself, and I did struggle quite a bit at first. I truly believe in the idea of online business coaching to help the newbie internet marketer get started as it will stop these "failures" before it is too late. Michelle Tukachinsky http://www.mtmarketing.biz http://www.moneyvideo.net http://www.keys-to-prosperity.com http://www.onlinebusinesscoach.org