As an affiliate marketer, we have to find a market before we can promote certain products. By finding a market first, we will save us months or even years of wasted efforts. After you have find your market, the next thing that you have to do is to find your niche market. A niche market is a specialized portion of a larger market. You have to find your niche market because you will have a better chance of selling or promoting a merchant's product, if it is a niche market.