From my personal experience I can only say that it is quite easy to create newsletter for making money. It can be in print or electronic form. Which one to choose depends upon the purpose and audience of a newsletter.
An electronic newsletter can have several benefits over paper version. It is least expensive, can reach larger audiences, can be more comprehensive and can compete with major newsletters. On the other hand, there is still a large demand for printed newsletters and some audiences read only paper editions.
I started my free newsletter in printed form. It was an 8 page newsletter. I made it so in order to minimize costs to start with. I could see that there were not many newsletters specifically meant for immigrants. So I selected this niche and named it "The Immigrant News".
I published it monthly with a plan of making it fortnighly latter on. I had a copy of Microsoft Publisher already installed in my computer and so I used this newsletter software. I liked its ease of use and features. One can use any software, even MS Word.
My idea was simply to distribute it free and to cover my costs through sale of advertisement space. I was sure about its success as I could see that there were a large number of local businesses which could not advertise because of high costs.
My newsletter did not have many costs as I was the only person doing everything from newsletter design, writing and getting it published. First month was a little time consuming. Once newsletter template and news sources got established, it was not much work.
I had a plan of making a profit in a year's time. Unfortunately I had to give up as I got a more lucrative job offer. I thought I will temporarily suspend it, but I could not publish it again.
The basic steps in creating a printed newsletter are the selection of a niche subject to write about, deciding about the length of a newsletter, the selection of area and the audience, choice of black and white or color, selection of newsletter software, newsletter printing, the number of copies to be printed and the distribution method.
While creating newsletter, one has to select the sources for gathering news and writing material. With hundreds of sources both offline and online, that is not a difficult job.
One can distribute a newsletter free or even sell it if the information presented in the newsletter is very useful for its readers. Marketing Newsletter can take time. The main source of revenue for any newsletter is advertisement. With right strategy, it is easy to get ads, especially from small businesses.
As a newsletter picks up, one can always add to its length and features. Over time, it might also be easy to get free articles from budding writers and students. Proofreading is an area which should not be neglected. Special effort must be made to eliminate grammatical and spelling mistakes.
One can also start electronic newsletter printing. This will save one from a lot of headaches that go with printed newsletters. Above all it is least expensive and the only thing that it requires is the time of the publisher. Another form is email newsletter.
Publishing a newsletter or newspaper demands hard work, dedication, commitment, writing skills, popular topics, useful information and above all a reading population. If a newsletter is useful, it will attract a lot of readers.
One great advantage of marketing newsletter is that one can make a subscriber list. This may take time, but can be a very useful outcome.
About the Author
The author has background in business, economics and finance. He is presently researching in finding ways to make money, work at home opportunities and much more. He is developing the following website and blogs:
http://www.businesses-jobs-careers.com
http://www.IWant2MakeMoneyOnline.blogspot.com
http://www.ReviewAnythingOnline.blogspot.com
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