If I hear the word Popup one more time, I am going to scream!
This is my reaction every time I read this word in a subject
line of an Email or a headline of a webpage. I think everyone is
tired of and confused by this technology by now. This is usually
the problem with Internet marketing: you learn it on your own
flesh, so to speak.
You go to a webpage and another window slides open under it or
to its side. Do that several times and, if you are not lucky,
your computer might get tired, not to mention your eyes and
brain. It is very tasking to deal with these popup pages. And
most browsers allow you to get rid of the option altogether. You
find yourself trying to avoid websites which use that, unless
the offer is to your liking and you want to join the specific
list. But very often the very technology itself turns your
resistance on.
But then you read your marketing newsletters and see it over and
over again: using popups on your websites can dramatically
increase your sales rates. You can obtain more leads for your
lists, get more people to join your contests or enjoy your
special deals, etc. Here the dilemma grows: if you don't like
this technology, the chances are probably very good that your
prospects are not very fond of it either. You don't wish to
bother them or cause them to have an unpleasant experience with
your website, but you still want their details or signups. So
what do you do?
Everything was tried until now: popovers, popunders, popups,
sliders... Anything you can think about. But now a new trend is
showing up. And it has a perfecct solution to this paradox.
Instead of opening up a new window and getting the same old
reaction from your audience, which you know all too well
yourself, you simply place your ad on your page. It is a simple
code you insert and the important message, subscribing form,
one-time deal, appears wherever you wish on the page itself and
in the format you specify.
The advantages are obvious: no browser will block this, since it
is not intrusive to the eye. No windows open up and clog your
prospects' attention or thoughts. And, most importantly, no
prospect has any reason to feel any resentment toward this type
of presentation, because it is easy to enjoy and not tiresome,
not to mention, doesn't carry with it the infamy of the popup.
And, interestingly enough, the inventor of this system is Armond
Moran, the marketer who developed the famous software called
Popup Generator, which allowed anyone to enter some basic
information according to their needs and produce the Java script
needed for creating a popup window. Later on, when this format
became problematic, he got creative and invented the popovers.
And now, after understanding the dilemma of the paradox
mentioned above, he has come up with the Focus Generator, which
offers a solution that can benefit all sides.
This article is not a review of this software, but rather a look
at the great idea behind it. You could probably create this
method yourself, just as in the past, when you have inserted the
subscription form to your list in the top or bottom part of your
page. Just use a frame, some different colours, good
incentives... You know the drill.
But to be honest, I do think it is worth a try. You can automate
this process easily with this software and come up with the
exact insert you desire. For those of us who are not comfortable
with scripting, it is a perfect solution. And who knows?! Maybe
you will find yourself positively surprised at the great
increase of sales from your site... As said earlier, marketing
is learnt by experience. And if it works as well as claimed, you
may just benefit greatly.
About the author:
If you have suffered from this dilemma like me, this is the
perfect solution! http://www.focusgenerator.com/x.php?af=221726
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