How can you use an Automatic Email Responder for Profit?
The most popular use of an autoresponder is the Ezine or Newsletter. Millions of websites offer some sort of newsletter to maximize the profitability of their efforts.
Take a look back at why you built a website in the first place. To make money, right? Well, most people won't buy anything when they first visit your site.
You probably are spending a lot of time and money to drive traffic to your website. So, should you let them just leave without getting something out of the deal? No, of course not. You should at least make an effort to capture their name and email address, to follow up with your visitors.
By simply placing an opt-in form on your site, you drastically increase your odds of converting that visitor into a paying customer. It gives you the ability to stay in contact with them and build trust in that person.
It is often stated that it takes about 7 or 8 impressions for a potential customer to even click on your ad. It will also take some time for many people to part with their hard-earned money. This is why you must work for the chance to prove you have the solution this person needs.
Even if you do not have what they need right now, you are still letting them know "Hey, I'm still here, available to help you when you need me". You may also use the newsletter to inform them of new products you have to offer. New solutions to other issues that they may have.
When choosing an autoresponder, don't believe they are all the same. Each may have something different to offer. You can purchase some autoresponders for a one time fee. These would normally require much more maintenance on your part. Another drawback is when you have a large list, it might take hours for all of your messages to be sent. You could even experience problems where your list gets cut off, and only half of your subscribers will get the email.
Other providers offer services to help manage your list, automatically delete bounced email accounts, and ensure your entire list receives your emails. This will also free up a lot of your time, which would be much better spent doing what you do best, selling.
Two of the largest autoresponder services are GetResponse and my favorite, AWeber. You can check these out at http://gre.getresponse.com and http://ars.aweber.com.
I would highly recommend using one of the two. Remember, you are running a business, and it should be treated as such. Make your decisions wisely.
The best part of autoresponder follow-ups and newsletters is the high Return on Investment (ROI) these are capable of producing. Managing your own newsletter costs very little time and money. It allows you to take advantage of Targeted marketing, as well as Viral marketing.
It becomes targeted marketing instantly, as this person was interested enough to take the next step and join your mailing list. This makes them a much better target for your advertising and sales efforts.
It would become viral marketing when your messages are passed along to their friends and family, who in turn pass them along to someone else, and so on. Of course, you should have your links included within the message and in your sig file (signature area), so everyone who receives the message can find your site, and join your list.
Building your mailing list, and maintaining a simple newsletter, could very well be one of your most Effective and Profitable marketing campaigns.
Copyright 2006 www.KeystoneEdge.com
About the Author
Author works to provide free tips, recommendations, and online business information at http://www.KeystoneEdge.com to help you succeed in making money on the Internet.
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