E-mail marketing seems to be simple but putting a successful permission-based email marketing campaign is something that may confuse the new internet entrepreneurs. Follow these powerful but simple steps to assure the success of your e-mail marketing campaign:

1) Create quality relevant content for your newsletter and send it out to your list. By providing quality relevant content you will confirm yourself as an expert in your field and increase your credibility. Send consistent follow up message, as your list is getting bigger you will notice increased traffic and sales on your website.

2) Don't be afraid to use PPC (Pay Per Click) advertising to get more subscribers. When I need to build a mailing list for a specific product or service I set up an account with google adwords and direct the traffic to a squeeze page offering a free product. You should see exponentially growing of your opt-in mailing list by using this technique alone.

3) I recommend sending at least a monthly newsletter. However a weekly newsletter is a better choice to build a strong relationship with your subscribers. You may also send free information and gifts to your subscribers and increase the chance that they like you over another!

4) Never send Spam! I don't need Viagra! And you? No wonder there's such hostility towards the email marketing industry. Practice ethical email marketing campaign 100% of the time.

5) If you have the budget and wish to buy opt-in email leads be very careful who you deal with. Cheap leads from vendors that are actually selling "harvested" email addresses can get you into big trouble and jeopardize your website investment especially now that spam is illegal and may send you directly in jail!

Email marketing is a powerful tool to stay in touch with your potential customers and increase your website sales. But if you are doing it the wrong way it can hurt your business very badly.

However, if you are doing it properly by following these essential rules of the game you will soon discover that e-mail marketing is an effective way to grow your business and put more money in your bank account.

To Your Success!

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Serge Daudelin, SEO Consultant. Affordable Search Engine Optimization Services.com