Oriental medicine is a comprehensive health care system encompassing a variety of traditional health care therapies that have been used for more than 3,000 years to diagnose and treat illness, prevent disease and improve well-being. Acupuncture is one of the essential elements of Oriental medicine. Other elements include Chinese herbology, bodywork (such as acupressure and shiatsu), diet and exercise (such as tai chi and qi gong), all based on traditional medicinal principles. It is estimated that as many as 43% of Americans have used or are currently using some form of complementary or alternative therapy such as acupuncture or Oriental Medicine. In recognition of this fact and in support of Acupuncture and Oriental Medicine Day, Acupuncture and Oriental Medicine Day, officially observed on October 24, is part of an effort to increase public awareness of the progress, promise, and benefits of acupuncture and Oriental medicine. Acupuncture and Oriental Medicine Day is supported through a unique international partnership of organizations in the United States, Canada and Mexico. The partnership includes professional associations, research organizations and educational institutions.