How are you going about acquiring more new customers in your business? If you're like most business owners, you probably try to sell your item in the context of an ad. But this is a huge mistake. The fact of the matter is that your prospects aren't ready to buy from you when they first come across your website. When they first come in contact of your ad, it's your job to sell them on the idea of receiving more information.

This is a smart way to market your business. Not only will you develop a following with the leads that you get, but you'll also increase the chances of turning your prospect into a customer. So are some things that you can offer for free in your ad to get people to respond to you? Well the answer is simple.

Since we're all about generating a lead, you can offer them a wide variety of things. You could give them a free CD, a free DVD, a free report, a free consultation, or even lead them to your website to take the action that you want them to take. All of these ways are proven ideas that will help you to sell more of your products and services.

After you have generated a lead, it's time to send your lead the free offer that you promised them, along with your full direct mail sales presentation also. They will open your free offer first, and then after they've read that, they're going to open up your sales letter.

If at first you don't succeed, mail again. Tests have shown that it takes a minimum of 3 contacts to close the sale. If you're doing a bit of online marketing also, it will take you a minimum of 7 contacts to close the sale (on average). So don't give up on your leads just yet. A good chunk-full of them will respond to you - they just haven't got the resources to take action now or they're simply not a good candidate for your offer right now. But this is okay, because anything can happen in a person's life and that may make them a good lead to continue to go after.

The longer you continue to mail out to your prospects, the higher your overall/average conversion rate will be. You see the average direct mail response is around 1%. But using the lead generation method and following up on them via mail - can pull up to 5%, 7%, and even 10% response rate. This is why you want to keep in contact with your leads.

I think you should put this tactic into motion now because it's just a great way to get more new customers. Be persistent, and watch your sales and profits increase. Be sure to keep following up on your leads so that you can recoup some of the costs of advertising. If you can do that, you'll stand a good chance of having success with your direct mail campaign. This is what I do, and I get tremendous results from it.

Good luck generating leads in your business.

About the Author:
FOR MORE INFO: Get your hands on a FREE 69-page marketing book that you can use to take your offline business to the next level. To download it for FREE, simply visit here now: http://www.renegade-billionaire.com.