Our first tip concerns Monty Python's favourite food - spam.

Because if you're sending out an email newsletter, you really don't want your best efforts to finish up alongside the Viagra ads!

But how can you stop it happening?

First, don't send the email from your own computer - and don't send the newsletter as an attachment.

Second - check your email against one or more of the standard Spam checkers, like SpamAssassin. The test will tell you what, if anything, is flagging up spam warnings in the filter. We often find that a single word, or combination of words, is causing the problem. That's tricky when the one word is 'body' and it's a health newsletter, but a little imagination works wonders.

Third - make sure your newsletter is built and configured in a way that doesn't trigger a spam alert automatically. It'll take a little research to do this, but it's well worth the effort if you have the time and the necessary expertise.

Or fourth - let Newsletter Genie do it for you. We don't guarantee to get every email past the spam filters, but we'll use everything we know to cut that number to an absolute minimum.

And our other top tip?

When you're writing an email newsletter there's only one thing more important than giving something to your readers, and that's the call to action.

Tell them what to do, why, and how. And keep it short, simple and direct. Because otherwise they won't do anything.

Which would be a pity, when you've gone to all that trouble to send them a newsletter!

Want to know more? Then visit Newsletter Genie today - because we're good news for your business!

(And yes - that WAS a call to action!)

About the Author

Allan Scott is the founder and Director of Newsletter Genie, a total, managed email newsletter service that writes, designs and delivers your newsletter - while you collect the rewards.