We've all heard it before: Location, location, location. Your location plays a vital role in getting more new customers into your business. With that being said, even though location can be attributed to almost 70% of your business potential, marketing your products and services elsewhere is important also.

I know of some business owners who do a lousy job of marketing their business but they still get tons of customers each and everyday. How is it possible? Well I believe that it all has to do with his business being in a good location. I don't receive any backend mail from this business owner; I see no ads in the newspapers; and I don't see any place to give this business owner my email address. If it wasn't for his location, his business would have been long gone by now.

So if you're in a desirable location, what can you do to get more sales? One way to do so is by hanging up plastic signs in front of your building with the word "SALE" on it. Tell prospects walking by that they can get a buy one get one free deal; or a buy one get one half off deal; and etc. You also want to put posters in your store window advertising some of your top selling products also.

Another thing about location is that you could team up with another business owner nearby and run joint venture marketing campaigns with them. This will boost your profits and alleviate some of the costs of acquiring new customers. You can take advantage of a good location if you know how to do it.

Now what should you do if you don't have a good location for your business? What should you do if you're business is in the middle of nowhere? Well, you have to start getting creative with your marketing campaign. Run direct mail, run a newspaper ad, run a yellow pages ad, do joint ventures. create some press releases, and most importantly... continue to sell more to your existing customers.

If you already have an existing customer base, you will want to begin your marketing with them. These are people who know you and like you, and won't mind doing business with you. In fact, 80% of your total business profits will come from sales from your existing customers. So if you're not tapping into this lucrative profit source, you're missing out on alot of profits.

Location is important, and don't let anyone tell you differently. With the right location, you'll still get walk-in new customers again and again, and this may be enough to keep your business afloat. But if you're in the middle of nowhere, you have to become a marketing genius. Becoming a marketing whiz isn't hard, it just takes some "thinking outside of the box".

Remember to keep in contact with your existing customers so that you can minimize your costs of marketing and get more sales from the backend. It will prove to be more than worth it if you implement it in your business.

Good luck with making these location tips work for you in your business.

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