Asian nations, particularly Singapore, are not yet as hyped as Western countries in terms of B2B telemarketing. This is clearly evident since only several companies use it as their major marketing tool. But then, when feasibility of outsourcing this function is tested, the results show that B2B telemarketing is very much feasible. Learn why and how this is so by reading the following article.
Yes, Singapore is the smallest country in Southeast Asia. Though it is not endowed with a large land area, this does not spoil the efforts of this Asian Tiger to become one of the biggest economies in the world, even toppling some of the Western superpowers. So to speak, doing business in Singapore is the easy according to the World Bank's "Doing Business 2010 and 2011". In addition to this honor is the achievement of being hailed as the most competitive country in Asia a list of other awards have been reaped by this Chinese territory. All of these and more are just strong indications that Asia can be at par, or even exceed, with the reigning world market leaders.
When observed closely, it is quite palpable that some Singaporean companies do not engage in telemarketing services. They do their marketing campaigns the traditional and usual means, but with a lot of improvements. But then again, it cannot gainsay that B2B telemarketing is still one of the best mediums that can produce good results in B2B lead generation. In this case, is it feasible for Singaporean firms to reboot their marketing efforts and push for an outsourced telemarketing services? Or will it be good for them to stick with their own crafts and dispose the possibility of contracting a service provider, specifically an offshore partner?
Certainly, there are manifold factors when we discuss about the feasibility of allowing third party to conduct telemarketing services in behalf of a Singaporean business entity. With the fame and wide following of telemarketing in the Western hemisphere, it is really tempting for some Asian firms to try this undertaking. In addition, this channel is a veteran when it comes to connecting directly with the decision-makers and remains a survivor in spite of the grand entrance of digital marketing. At this point, it is necessary to know the factors whether outsourcing telemarketing is highly beneficial to those that will sign up for it.
Background. Telemarketing has been serving companies for almost a century now. Its efficiency and effectiveness have been tested through time and sharpened from the developments of technology. From just taking inquiries and complaints, it branched out into lead generation. Since then, it has been a primary weapon of companies that want to communicate quickly to prospects, without the need for face-to-face interactions. It also has been utilized for market researches and surveys, building business contact databases, client profiling and appointment setting services.
Resources. Convincing prospects to patronize one's products and services is a difficult task. This is why generating B2B sales leads is a daunting activity, and doing it over the telephone is even more burdensome. However, trustworthy telemarketing companies are well-equipped with the not-your-ordinary resources.
They don't go to war unprepared, unplanned and armless. Before embarking in a campaign, they first assure that their assets (financial, human, technological) are exceptionally stable and working. Their flock of skilled employees are extremely trained and educated before they are hired and put in the workplace. The set of specialized call center applications are constantly upgraded to suit with the latest advancements in technology. They carefully keep tabs on their finances so that they will avoid spending unnecessary expenses while maintaining high-quality performance. Financial stability is of course one of the factors that clients are looking for.
Methods. Experienced service providers have been using a variety of practices and methods depending on the campaigns that they get. Though different, all of which have common attributes. Telemarketing call centers always clean their business databases by capturing changes and additions in business contact information. Keeping an updated archive of prospects' data is vital in running any direct marketing programs.
On the other hand, they deploy agents to do cold-calling activities, which produce hundreds of calls daily. Their telemarketers are using calling scripts that are approved by their clients. Their appointment setters are flexible in setting-up only qualified appointments. Credible partners are very giving in their customer care programs, not letting their clients be ignorant on the program's progress. And, they always assess every campaign they have to improve their strengths and combat their weaknesses.
Conclusion. At a glance, B2B telemarketing is feasible for firms in Singapore. However, it will not always be avoided that a firm may fall from the wicked schemes of a mediocre telemarketing firm. So, it would be best to remain as cautious as possible and not be easily charmed with low offers. If you think you can get better results with outsourcing, then do not waste time looking for your right partner.
About the Author:
Maegan Anderson works as a professional consultant. She helps businesses in AU and SG increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callbox.com.sg/ |
