In network marketing a downline is exactly what you need to build residual income quickly. A downline is your key to residual income and eventual wealth. Downline is the term that refers to your team structure and those you've recruited into your network marketing company in which they sell your product, and you get a percentage of their sales. A downline is made up of all the people who join a program from your website link (that's your "first level" referrals) and the people who join under them (your "second level" referrals), and the people who join under them (your "third level" referrals), etc. In reality, it is a sales organization made up of independent distributors. A downline is naturally created by sponsoring new distributors, training those new distributors and teaching them to do the same for those who join the business under them