It is a well documented fact that the majority of websites struggle to make a profit on the internet. The sales conversion rate of most websites is very low, 1-5% is the norm. A recent study concluded that 93% of websites are poorly designed and yielded no financial benefit.

Most websites do not provide a clear marketing message, are difficult to navigate, and provide low quality content that is of no interest to the websites target market. Only 3% of website provide a strong call to action to start communicating with potential customers.

InfluxWebsitePromotion.com creates web based marketing presentations that sell better than conventional websites. In fact, their web based marketing presentations convert up to 10 times better than conventional websites.

Here are some pointers why web based sales presentations sell better than conventional websites:

1. Sequencing Of Information With a conventional website, the visitor has control over the order in which information is read. With a web based sales presentation the information is presented in a slide show fashion so that the information is processed in a logical order that maximises sales conversions.

2. Strong Call to Action At the end of the automated sales presentation the visitor is presented with a contact form to start the communication process with the potential customer.

3. Overt Benefits The sales presentation provides overt product/service benefits making the decision to buy clear cut.

4. Establishes Trust and Credibility A professional web based sales presentation facilitates relationship building, establishes credibility and trust with potential customers.

5. Engages the Senses, Mind and Emotions. A well designed web based sales presentation is visually stimulating and engages the mind and the emotions. Effective presentations provide proven solutions to problems.

6. Provide Reasons to Believe in the Product/Service Effective web based sales presentations give reasons why people should believe and trust that the benefits presented are real.

7. Easy To Pass On Web based sales presentations provide an easy way for organisations to spread their marketing message without distortion. Website visitors can pass the internet address by email to friends and associates.

8. Clear Marketing Message Unlike a website, web based sales presentations have a series of short paragraphs presented in logical sequence. The potential customer does not need to search for information, all the important information they need to make a purchase decision is automatically presented to them in a clear uncomplicated manner.

9. Strong Unique Selling Proposition A well designed web based sales presentation provides a strong unique selling proposition. In short, this is the reason why potential customers or clients should buy from you and not your competitors.

10. Risk Reversal Strategy Consumers do not like risk. A web based sales presentation can provide potential customers with a strong guarantee, free trial period, low price introductory offer or some other risk reversal strategy to minimise perceived risk and maximise sales conversions.

Well designed web based sales presentations convert more visitors into paying customers because they provide a more efficient and effective sales and lead generation process.

To view an example of an effective online sales presentation go to: http://InfluxWebsitePromotion.com/show/index.html

Aaron O'Moore is the CEO and Principal Consultant for InfluxWebsitePromotions.com. He is also the principal consultant for YourThinkTank.com a firm of Accountants and Economists specialising in Business Strategy and Six Sigma business improvement.

http://InfluxWebsitePromotion.com/show/index.html

About the Author

Aaron O'Moore is the CEO and Principal Consultant for InfluxWebsitePromotions.com. He is also the principal consultant for YourThinkTank.com a firm of Accountants and Economists specialising in Business Strategy and Six Sigma business improvement.