Does that make sense to you? Or not?
Well, consider this. Like an anniversary present, marketing works best when you think of the recipient, not yourself. When you give them something they value. And when you do it with the right words.
What do you want to say to your contacts? To the people who give you their business? And the people who might be persuaded to give it?
How do you want to talk to them?
Most importantly, how could you get - and hold - their attention, without going straight into a sales pitch?
How about giving them something?
It could be a piece of information that they - as your customers - will find useful. For example, one of our clients is a photographer, so he offers his readers tips on getting better pictures with their digital cameras.
It could be a story with a point that's relevant to your business. Another client told his referrers about a loan he'd arranged just before Easter for a property developer who needed it in just a few days -- showing just how quickly he can service his clients' needs.
It could be a special offer on your products or services - something to encourage the 'lurkers' on your list to come in out of the cold.
Or it could simply be good advice - for example, another client runs slimming and hypnotherapy courses, and her newsletters regularly feature up-to-the-minute advice on health and a healthy lifestyle.
When we write newsletters for our clients we think about the people they're going to. We encourage our clients to add value of some kind to what they're sending. And we give them the words they need.
But whatever you offer, make sure it's a welcome arrival in your recipient's inbox.
OK, at Newsletter Genie we're not going to replace the local florist - or the local chocolatier. But we can and do help people to reach out and touch their customers in other, equally subtle ways.
So visit Newsletter Genie today - because we're good news for your business.
About the Author
Allan Scott is the founder and Director of Newsletter Genie, a total, managed email newsletter service that writes, designs and delivers your newsletter - while you collect the rewards.
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