Providing quality content to your readers is golden and article marketing has been a proven marketing method many times over.
Writing informative articles is not the only way that article marketing will help your business:
1. Free Content
As for me I blog a lot, run several sites and coming up with posts seems impossible some days.
That's when I start to research articles that closely match my sites niche and use them as blog posts.
Email the author of the article and let them know you used their content including a link directly to their article.
2. Newsletters
Use articles to send out in newsletters.
Again I sometimes come up short with ideas for newsletters or would rather delegate the writing to someone else.
Keep your readers engaged by sending out regular newsletters with quality information and articles.
3. Start Your Own Article Directory
There are several ways that you can start your own article directory and one kickback is to make money from advertisements.
If you like your site more personalized you can hire a web designer to create one for you if you don't know how to already.
Search for free software or customizable templates that are actual article directory that you can create.
You can do what I do because I'm big on blogging so I made a mini directory as a part of one of my marketing blogs: Urban Writ
4. Ad Copy
An attention getting article can be used in web or print advertising. Post the article as a teaser and let readers know that they can find 'more information like this' at your website.
5. E-Zines
Search for articles that contain valuable content that your readers can appreciate. Instead of contacting the author to offer a guest spot use a series of their articles over a period of time.
Hidden Perks
Other benefits of using pre-written articles is the use of key phrases. A well written article may rank high for search engines and bring your web site to front page.
Sending the authors some traffic for work they have already done may get you some return traffic from their site.
Readers have the opportunity to deviate from your site by clicking the links in the resource box of the article. Keep in mind the time saved writing can be used to build your business instead.
About the Author
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