HOW TO GROW YOUR BUSINESS IN AN ECONOMIC SLOWDOWN

(Wed Oct 12th, 2005, by Bob Leduc)

Bad economic news doesn't have to be bad news for your small business. Your business can thrive and grow in a slowing economy if you make it recession-proof. Here are 3 things you can do immediately to start recession-proofing your business. GET MORE...

Does Your Message Pass the Test?

(Wed Oct 12th, 2005, by Claire Cunningham)

Develop an effective benefit message and you’re well on your way to building your company’s entire marketing program. After all, you need focus to create success. Without it you can wind up expending effort without getting the reward (income, that is...

Small Business Marketing Magic

(Wed Oct 12th, 2005, by Bonnie Jo Davis)

Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn't have was cash. After careful research she found that marketing would cost more than all ...

Pay Per Click Adverting And Article Marketing Compared

(Wed Oct 12th, 2005, by Joel Teo)

At first glance, Pay Per Click advertising seems to be the fastest way to send targeted website traffic to your websites online. You choose some keywords and add your website’s url and you are done. However, with most things online the competitive se...

Making The Transition From Classic Marketing To Virtual

(Wed Oct 12th, 2005, by Joel Balfour)

So you have art you want to sell? Why not market it online? Here are a few tips on how you should proceed. You first step to creating a website should be to have the cleanest pictures you can of your art. Try using a high-resolution digital camera if...

The Body of Public Relations

(Wed Oct 12th, 2005, by Ana Ventura)

When broken down, public relations is really nothing more than a set of parts placed together to function as a whole, not unlike a living body. Each of these components performs a specified function, so that when combined with the other parts, the op...

10 Secrets To Improving Your Website's Conversion Ratio

(Wed Oct 12th, 2005, by Dean Phillips)

According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale. Personally, I think you should ignore what the experts say, and stri...

My Product is Better - Why isn't it Selling?

(Wed Oct 12th, 2005, by Nancy Fraser)

The movie, “Field of Dreams” opens with a farmer standing in a cornfield. He hears a disembodied voice saying, “If you build it, he will come”…by the end of the movie the mantra has changed to “If you build it, they will come”. The movie takes a reli...

How To Use the Multiplier Effect in Web Marketing

(Wed Oct 12th, 2005, by Michael Southon)

One of the most exciting things about doing business online is the Multiplier Effect. It's the principal factor behind some of the fortunes that have been made on the Internet. How does it work? The Multiplier Effect occurs when your marketing techni...

7 Advanced Affiliate Marketing Strategies

(Wed Oct 12th, 2005, by Melanie Mendelson)

If you want to make more money as an affiliate promoting other people's products, you have to set yourself apart from other affiliates. Here are seven advanced strategies that will help you do so: 1. Mailing List Build your own mailing list of prospe...