Bencivenga, Halbert And Lok

(Fri Dec 2nd, 2005, by Marketing Basics)

No other element of marketing will make your business succeed or fail faster than your copywriting. Good copywriting can earn you a fortune. Bad copywriting will sink your business faster than the Titanic! However, rather than write an article on ho...

Testing and Tracking to improve your conversions

(Fri Dec 2nd, 2005, by John Taylor)

Creating an effective sales letter page is an essential part of your online success. However, unless you're testing and tracking each critical element in your sales content and your sales process, you may be losing a great deal of time and money. You...

Marketing the Government for Profit

(Fri Dec 2nd, 2005, by Melanie Corbett)

Marketing the Government for Profit Steps and tips on marketing your business to the government. Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year. Part of that can be yours if you know how to g...

Catch More Clients Using Strategic Networking

(Fri Dec 2nd, 2005, by Charlie Cook)

Is networking helping you bring in the new clients you want? If you are like most independent professionals and small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. You may even ...

The Huge Marketing Potential Of A Simple Blog

(Fri Dec 2nd, 2005, by Ian Canaway)

A Blog (also known as Weblog) is traditionally a webpage where pre-surfer or a blogger “logs” all pages he/she finds interesting. In other words, it is a Web page that contains brief, chronologically arranged items of information. Typically updated d...

Are You Backing Up Your BIGGEST Asset?

(Fri Dec 2nd, 2005, by Alexandria K. Brown)

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone f...

Selling Yourself to Reach Online Success

(Fri Dec 2nd, 2005, by Brian Moore)

Usually, success in an online business depends upon selling outstanding products or representing really good affiliate plans. But just as important in getting people to buy from you is your business image. In this article we will look at how to defin...

Hey! You Talkin' To Me?

(Fri Dec 2nd, 2005, by Livvie Matthews)

How many times have you heard the following questions or seen information related to these statements? "Have you 'Identified' your customer"? "Do you have your 'Target Market' defined"? "Know your 'Niche' "! What do these three statements have in co...

Should You Write A Book?

(Fri Dec 2nd, 2005, by Herb and Monica Leibacher)

Why would you want to take on such a task? A book can be an incredible tool for educating your potential customers. Giving them valuable information can help you to build your own credibility, and put you at the top of their mind as an expert who is ...

Creating Brand Awareness

(Fri Dec 2nd, 2005, by Amanda Vlahakis)

Your brand is about more than just your business name or logo design, an effective brand tells potential customers what you do and who you are, it is how you are perceived by customers - brands are in the minds of customers and no where else. Effect...